A standardized marketing performance evaluation tool based on multi-touch attribution theory. After importing ad campaign data and conversion records, the system automatically calculates attribution contribution values—specifically First-Touch, Last-Touch, and Linear Attribution—for each channel (Search, Social Media, Email). The deliverable is an Excel-based tool featuring a customizable attribution weighting panel and an ROI ranking table.
The tool comes pre-loaded with typical attribution templates tailored for industries such as E-commerce and B2B, and supports performance breakdowns by device type (Mobile/Desktop) and geographic region. It is ideal for Marketing Directors looking to optimize budget allocation and eliminate channels generating fraudulent traffic.