A standardized tool designed to automatically identify high-value users by leveraging the RFM model and LTV algorithms. Upon importing transaction records, the system generates a comprehensive profile report that includes user segmentation tables, Lifetime Value (LTV) curves, and a list of cross-selling opportunities. The deliverables consist of an Excel template and a Tableau visualization workbook.
The tool comes pre-configured with common B2C and B2B segmentation rules prevalent in Western markets (e.g., “Frequent Returners,” “Dormant-to-Active Users”) and supports the export of segmented user ID lists for targeted marketing campaigns.