An automated tool that transforms fragmented user behavioral data into visualized customer journey maps. Simply import website clickstream data, CRM interaction logs, and customer service tickets; the system automatically identifies key touchpoints and drop-off gaps, generating dynamic journey maps that feature sentiment fluctuation curves and channel attribution weights. Deliverables include a Tableau workbook and data preprocessing scripts.
The tool features built-in journey templates for both B2B and B2C scenarios, supporting user segmentation to compare path variations across different customer groups. It is ideal for marketing and operations teams looking to identify conversion bottlenecks and optimize cross-channel engagement strategies.