A standardized tool for gaining deep insights into changes in user behavior through cohort analysis. Upon importing user registration and transaction records, the tool automatically generates an interactive dashboard featuring a retention rate matrix, average order value (AOV) evolution curves, and a heatmap of repurchase intervals. The deliverable includes an Excel-based tool equipped with pre-configured PivotTables and automated chart-refresh capabilities.
The tool supports segmenting cohorts based on various dimensions—such as user acquisition channels or initial purchase categories—helping users identify behavioral patterns within high-potential user groups. It is well-suited for e-commerce platforms and subscription services looking to optimize their user lifecycle management.