A standardized tool designed for in-depth analysis of the underlying drivers behind Net Promoter Score (NPS). After importing NPS survey data and user behavior logs, the system utilizes correlation analysis and decision tree models to automatically identify key behaviors that influence a user’s willingness to recommend (e.g., “NPS increases by +12 after completing the new user onboarding”). The deliverable includes an Excel tool featuring a driver weighting table and an improvement prioritization matrix.
The tool features a built-in library of typical drivers for industries such as retail and SaaS, helping product teams transform NPS from a mere outcome metric into an actionable roadmap.