A visualization and analysis tool that integrates sales data with geographic information. Upon importing order addresses and performance metrics, the system automatically generates a GIS map featuring regional heatmaps, channel penetration distributions, and logistics transit time comparisons. Deliverables include a Tableau map workbook and a database containing matched latitude and longitude coordinates.
The tool comes pre-loaded with administrative boundary data—specifically Europe’s NUTS Level 3 regions and U.S. state/county lines—enabling performance comparisons segmented by sales team territories. It is ideal for Regional Sales Directors seeking to optimize market resource allocation.